NXT has experienced a notable decline in its television ratings, finishing with a 0.06 rating in the 18-49 demographic. This marks a drop from the previous week's 0.11 rating, highlighting a concerning trend for the brand.
Industry analysts have pointed out that the drastic decrease in ratings correlates with another adjustment made by Nielsen to its ratings formula. Powell’s POV indicates that this methodological change is likely a significant factor in NXT's poor performance in the ratings this week.
Maxxedout's Take: The change in Nielsen's ratings formula could shift how NXT's viewership is understood, raising questions about the impact on future storylines and bookings as the brand navigates this new landscape.